The Rental Price Illusion: When Expectations Collide with Reality
Kristen Lopez Kristen Lopez

The Rental Price Illusion: When Expectations Collide with Reality

No one has a magic formula for renting overpriced properties faster than anyone else. If a property isn’t renting, it almost always comes down to one of three factors: location, condition, or price. We can’t change the location, and most owners aren’t eager to spend $30,000 to $50,000 on renovations just to increase their monthly rent by $250 to $300. So, the most effective lever we can pull is pricing the property correctly.

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